👉Custom customer journeys: A cold email campaign aims to nurture a relationship and guide a cold lead into becoming a customer.With PursueApp, you can create custom email journeys for your customers. Giving them exactly the right input to make that sale.

👉Powerful event and triggers system: PursueApp powerful events system watches how your lead reacts to the email and lets you automate the next step based on everything.Did your lead open the mail? Did they read it? Did they click on any links? How many times did they open your email?Use all of this information and more, to create emails that strike on target and compel your leads to convert.

👉Works with any lead source: PursueApp can be combined with any CRM, any website, any ad campaign, and even manual entry of leads.No matter how you bring in your cold leads, PursueApp will convert them into warm leads and then convert them.

👉Automatically verifies leads: In email marketing your reputation depends on the leads you target. Target bad or non-existing leads and your sender reputation goes down.PursueApp lets you verify every lead that comes in and make sure it’s genuine. Increasing your response rate and keeping your sender score high.

👉Integrates with all mailing systems: PursueApp lets you send your emails with every mailing system including Google Workspaces, GMail, Outlook, Microsoft Exchange, SMTPs etc.Send your mails with any identity and any mailing system.

👉Dozen of readymade email themes & templates: Make your emails stand out with PursueApp’s in-built email themes and templates that are suitable for every business niche and every occasion.You can modify the template with our in-built powerful designer and customize it with your own graphics and content.

👉Readymade mail sequences: Worried about what e-mail content to write in your sequence?Well, don’t! You get a ready-made powerful mail sequence that you can quickly plug in and adapt, making it super easy for you to get started with your own powerful cold email sequence.

👉Powerful A/B Testing: Make your campaigns better and better with A/B testing. Find out what works best for your leads and improve your cold email sequences to get you the best returns.PursueApp gives you a side-by-side comparison between two emails.

👉Go to the inbox every time: PursueApp lets you send marketing messages using GSuite and GMail. Combined with the intelligent content system that makes each mail highly unique, you are assured of higher delivery and inboxing of every mail sequence.

👉Send with multiple IDs: PursueApp lets you use multiple IDs and senders in your mail campaigns. So you can find out which sender works well and then use it.

👉Tracks Conversions & Sales: PursueApp not only tracks how your leads warm up, it also tracks sales.So if there is any sale from the cold email, you’ll know which lead bought at what level in the sequence. Conversion data will help you make your email sequence bullet-proof.