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If You Want To Know How To Make A Sale, Then You Must Know Why People Buy. Because, Unless Somebody Buys anything from You, Then You Are Not Going To Make A Sale Right?
So, In order to Understand Why People Buy’s Something From You, You Need to Understand the 4P’s Principle Of Marketing Which Heavily Influences the Buying Decision of any person.
Problems:- People Buy In Order To Solve Their Problems. The Problems Can Be Manyfolded like Health Problems, Income Problems, Relationship Problems, Lifestyle Related Problems. But Whenever someone buys something his or her intent is always to solve problems.
Products:- Every Product In The Market is Intended To Solve a Specific Problem Of Mankind. So, You Must Be Careful in Which Product You Want To Sale. While Choosing a Perfect Product You Must Be Careful About The Following
People:- You Must Identify People Who Are Most Likely To Buy Your Products So That You Can Target Them Effectively. This Is Called Identifying Your Prospects and Creating Your Buyer Persona.
So, You Must Find Out Things Like
So, Once You Have Answers To These Questions, you are ready with your Buyer Persona.
Placement:- The Placement part is very important in Sales. It Is The Way You Are Going To Present Your Product In Front Of Your Prospective Buyers.
It Includes Everything, The Way You Market Your Product, The Way You Design Your Sales Funnel, The Way You Design The Customer Experience And Customer Support.
If You Want To Sell Anything, You Must Influence these 7 Important Factors Which Triggers The Buying Intent Amongst Your Prospective Buyers. In Order To Influence These Buying decisions, you must craft your marketing message accordingly, create effective sales pitches, layout great customer experience and establish great customer support.
Remember One Thing, Sale is Only Completed When Your Prospect Has Completed The Transaction With Your Company. So, Once Your Prospect Has Been Influenced and You have Created a Buying Impulse In Your Prospect,He Or She Will Ultimately Come To Your Sales Funnel.
A Sales Funnel Is A Place Where A Transaction Is Being made to Complete A Sale. It Can Be Your Point Of Sale Like A Brick And Morter Store Of a Mobile Phone Or It Can Be A landing Page Of Your Website Where The Customer Can Make an Online Purchase.
The Key Objective of Any Sales Funnel Is To Facilitate Sales Transaction and Clear All Buying Objections Of Your Prospects. Remember, If There Is Any Single Objection Left Unclear, Then Your Prospect May Not Complete The Transaction and the Sale Is Not Made.
Hence, The Objections Which Must Be Clarified Before Purchase
Whether You Are Relying On Your Offline Sales Funnel Or Online Sales Funnel, It Is Extremely Important To Clarify All These Objections So That The Conversion Is Maximized.
This Is Extremely Important. You Must Regularly Collect Customer Feedback About Your Brands, Your Products, Your Customer Support, And Your Overall Customer Satisfaction. As Orientation Of Your Products And Services As Per The Customer Needs Are Probably Going To Be The Single Most Important Factor Which Will Determine Your Success In The Long Terms.